ABOUT us

at OITO we believe that just the simple act of putting on a garment is a powerful means of self-expression and empowerment.

our core is to provide individuals with the confidence to embrace their unique identities. Our collections are narratives that resonate with personal journeys.

OUR MISSION

our mission is to empower individuals to express their unique identity and confidence while our carefully curated collection of fashion offers excellent design,  sustainable choices, and exceptional quality.

we aim to inspire creativity, celebrate diversity, and provide an inclusive platform where design becomes a tool for self-expression and a force for positive change in the world.

our vision is to inspire individuals worldwide to proudly embrace and own their unique identities, in this vision, fashion is not just about clothing; it's a medium of self-expression that knows no boundaries.

we aspire to be a catalyst for self-empowerment, encouraging everyone to express their authenticity through clothing that speaks to their personal narrative.

OUR VISION

OUR FOUNDER

founder and creative director of OITO. born in '96 in barcelos, portugal. graduated in fashion design from the university of beira interior. later enrolled at Middlesex University where he completed his masters degree in fashion and brought OITO to life.

gabriel simões